CONSUMER PACKAGED GOODS: EMPRESARIA CONCIERGE (EC) NEW YORK CITY, NY

Details

• Web site: http://www.empresariaconcierge.com/
• Page views: 6463
• Date created: 2012-10-24
• Last updated: 2012-10-31

Specifications

• Type: sm@rtKeting,sm@rt tools, sm@rt media,sm@rt consulting
• Specification: "Graphic Web Design, CMS (Content Management System), Social Media Integration, blogs, comments, Media Kit, contact form, the registration form, SEO (Search Engine Optimization)".

SITUATION: U.S. retail e-commerce sales for 2012 is projected to surpass $55 billion. So the timing is right for a women-owned gift-giving, e-retailer to enter the marketplace.

OBJECTIVES:

• Position EC as a lifestyle e-commerce firm marketing unique gift selections.   

• Launch a comprehensive gift-basket web catalog and interactive shopping experience that's user-friendly. 

• Promote EC's ability to serve clients around the world who wish to give gifts to their loved ones, coworkers/colleagues, and friends.

RESULTS:

• CE management worked with smartbtl.us to implement a Content Management System (CMS) powered by an integrated e-commerce platform. The business strategy also allows EC to work with charitable causes, other gift-giving marketers, and to promote green and sustainable campaigns.