NOT-FOR-PROFITS: ISADORA DUNCAN DANCE FOUNDATION (IDDF) NEW YORK CITY, NY

Details

• Web site: http://www.smartlabs.us/customers/isadoraduncan
• Page views: 5557
• Date created: 2012-10-22
• Last updated: 2012-10-31

Specifications

• Type: sm@rtKeting,sm@rt tools,sm@rt consulting
• Specification: "CMS (Content Management System), E commerce Integration (Shopping Mall), Social Media Integration, Calendar, Video Gallery, Form Contact, SEO (Search Engine Optimization) ".

SITUATION: The U.S. economy has created a very competitive fundraising environment, and IDDF's Administrators decided that it was time to have a more robust online presence to help it stand-out from among more than 8,000 non-profit organizations.

OBJECTIVES:

• Position IDDF as the go-to place for all things related with the legendary life of Isadora Duncan, one of the dance world's most iconic persona.   

• Launch a multi-layered website that would feature all about ID, the IDDF, classes, merchandise and calendarized events in the US and abroad – updated in real time. 

• Promote IDDF's tutorial programs for children, teens, adults and dance-pros, and a shopping experience that's user-friendly.

RESULTS:

• IDDF's leading-edge site with an integrated Content Management System (CMS) is connected to an e-commerce platform that delivers useful information, photos, videos, illustrations and collectibles. And, just as important, a user-friendly format for donations.